Resume |

EXPERINCE:

Wieden & Kennedy Residency June 2022- Aug 2022
Data Strategist

Manage the sourcing of alternative datasets for brands like Nike, McDonald’s, Ford, and Fan duel. While working closely with team members to develop queries and strategic management plans for clients regards social media engagement and growth.
Monitor, track, and evaluate campaign performance analytics based on critical client metrics; analyze historical data across paid, earned, and owned social media and identify patterns via social media platforms such as Twitter, Tumblr, Reddit, Facebook, and TikTok.
Edit transcripts regarding social listening exercises for companies like Kodansha, Bibigo, and Fan duel using the operating system Otter.ai.
Maximize using search engine platforms such as Helixa and Brand-watch to help discover unexpected insights and form media plan strategies tailored to our clients.

Pan Communication Fellowship January 2022-April 2022
Public Relations Account Manager

As an intern, I have gained visibility to the inner workings and aspects of the public relations field by working hands-on with public relations professionals creating social media content and maintaining the responsibility of drafting press releases and client accounts, updating creating media lists, and editing, creating awards trackers, developing media pitches, and news scans.

Wieden and Kennedy Ad Magic
Brand Strategist January 2022—April 2022

Participated in exploring distinctive areas of the advertisement industry, such as brand management, creativity, strategy, and design, and embracing memorable experiences and impactful opportunities to
prepare for the advertising industry, such as creating and presenting briefs for clients like Nike, McDonald’s, and Old Spice.

North Carolina A&T State University
Intercultural Engagement Ambassador January 2020 – May 2022

Collected and analyze statical data using metrics such as Google Analytics to evaluate the university population following standards and goals while creating graphics using systems such as Canva and Adobe. Draft and implement recruiting and strategies to attract students from diverse backgrounds while embracing training to aid university retention.

The Ups Store October 2017–March 2019
Communication Liaison

Created and managed social media platforms like Facebook to market the company and generate a robust online presence to facilitate networking and social events.
While also operating as a store associate completing daily tasks such as faxing, shipping, packaging, printing, shredding, notary services, and postal services for individual consumers and small businesses while maintaining a budget for supplies for the office and events.

Shared Horizon Trust
Administrative Assistant January 2013- January 2014

Maintained and organized the filing system for the administrative office. Managed all manual and automated communications regarding client accounts.
Exercised data entry skills, prepared reports, completed assignments associated with word dispensation, distributing mail, and maintained executive staff and faculty calendars.

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